Turbocharge your startup sense — if you’ve ever thought of inventing a product or doing a startup, this is the ‘Startup in A Box’ you’ve been looking for. For struggling founders, entrepreneurs, or even those thinking of launching a product or business.

Hundreds, even thousands of books have been written about startups, but only almost none talk about failure in real time. Conversational, short chapters that infuse humor and absurdity bring a cathartic approach to the aspiring, current, or surviving entrepreneur in all of us. Jennifer Moore speaks candidly, hopefully, but without veneer in all-things-startup, from fundraising to failing at the most critical junctures.

How to Fail Miserably at A Startup is for all the outcasts who don’t think they are qualified to start a business or intelligent enough to invent a successful product: an enlightening, potentially time and money-saving hybrid of memoir and methodology immersed in ironies and dispelled business myths. Just over 100 pages, Fail Miserably lands on the business book stage with the grace of a hippo ballerina but with the plain-spoken candor that centers up the startup dilemma.